Trust This Process (Capturing Your Sports Content)

Trust This Process (Capturing Your Sports Content)

At Numbers Don’t Lie, we know that content is king and video content plays an important role in your athlete’s sports journey. We also know that for many athletes and parents the overall video process can be quite overwhelming. 

But we want to ease your mind and tell you that if you establish this one habit, the habit of capturing and organizing your content, then everything else will be easier or unnecessary. Here are some best practices that we've identified for you to capture and organize your content. Begin implementing these best practices and then modify your system to meet your preferences, only you will know what works best for you.


  • Capture everything; practices, training, games, etc. The more consistent you are in pulling out your phone to capture EVERYTHING, the better you will become at it and the chances of capturing some great footage increases exponentially.
  • Capture content simply using your camera phone, most, if not all phones now have a high definition camera as standard equipment; don’t think you need to spend hundreds or thousands of dollars on fancy video equipment.
  • Capture in short segments; no more than one minute for each clip
    • Organize and purge as you go. In between the action, in between the plays, purge and delete the content that you know will be of no use to you.  
    • Organize as you go and tag, note, or  highlight the plays that have the potential of being "content gold" for the future. Most devices will have some type of functionality to allow you to quickly search and identify content at a later time, take advantage of it. 
    • Organize in the cloud. Be sure that the device that you're recording on is connected to your cloud system whether that will be with Apple whether that be on Android Google or some other type of service. This will make things much easier getting your your content over to a computer which is where ultimately you want to have all of these things
    • Organize into folders. After you have captured content at an event or for a day be sure to go in and create folders The folder should start with the year the month and then the date and then a brief description afterwards for the folder. This will make things much easier to search and find in the future.

    Now imagine that you're beginning to start the recruitment process for your athlete from high school to college And you need to put together a recruitment video maybe some highlight videos. Where do you go? That's right! You have all the content you need at your fingertips now and you know exactly where to find it, no stress, nothing but confidence and you're ready to move on to the next steps helping your athlete along their sports journey to achieve their goals.


    It's important to understand that having good video content is NOT what will get your athlete to the next level in their sports journey. Yes it is important, but it is only a piece of the puzzle in that journey. Success takes time, persistence, and hard work, there is no substitute for these items. So over TIME, be PERSISTENT in capturing the HARD WORK your athlete is investing in their sports goals.

    Most youth sports parents don’t have the time, resources, or expertise to create highlight videos, so we created a simple, quick, and low-cost process that helps them create highlights to showcase their athlete. Schedule your free consultation here: 
    (562) 383-7118

    Back to blog

    Leave a comment

    Please note, comments need to be approved before they are published.