What College Coaches Look for on Social Media: Tailoring Your Online Presence for Success

What College Coaches Look for on Social Media: Tailoring Your Online Presence for Success


Welcome back to our "Quick Tips Series: Social Media & College Recruiting." In our previous post, we discussed the importance of optimizing your social media profiles as a key piece of your overall college recruiting strategy. Today, we're diving into what exactly college coaches are looking for when they scroll through your social media accounts. Knowing this will help you tailor your online presence more effectively.

The Importance of Social Media in a Coach's Decision

Before we delve into the specifics, it's crucial to understand that college coaches use social media as a supplementary tool for evaluating potential recruits. Your online presence can either reinforce your desirability as a recruit or raise red flags that could jeopardize your chances.

Athletic Skills and Achievements

Highlight Reels

Coaches want to see your skills in action. Regularly post short clips or highlight reels showcasing your athletic abilities.

Training Sessions

Showcase your commitment to improvement by sharing snippets from your training sessions.

Academic Performance

GPA and Test Scores

While not everyone is comfortable sharing this information publicly, mentioning academic achievements can be a plus.

Extracurricular Activities

Coaches appreciate well-rounded individuals. Highlight any academic clubs or honors you've received.

Character and Personality


Share moments that demonstrate good sportsmanship, whether it's a handshake with an opponent or a team huddle.

Community Involvement

Posts about community service or leadership activities can make a strong impression.

Communication Skills

Engagement with Coaches

If you're following or engaging with college coaches or programs, it shows you're proactive and interested.

Language and Tone

Be mindful of your language. Coaches will notice if you're using inappropriate or offensive language.

Red Flags to Avoid

Negative Behavior

Public complaints about your team, coach, or referees can be a significant turn-off for college coaches.

Controversial Topics

It's best to steer clear of posting about controversial or divisive subjects.


Understanding what college coaches are looking for on social media can significantly impact how you're perceived as a potential recruit. Tailoring your online presence to align with these expectations is not just smart—it's essential for your college recruiting journey.

Ready for the Next Step?

Social media is a vital component of your college recruiting strategy. Make sure you're using it to your advantage. For more insights on mastering the college recruiting process, subscribe to our newsletter now!

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